Proposal Writing Tips
Apr 21, 2026 · 2 min read

No problem, no grant

Without a clearly defined problem, your solution has no reference point. Evaluators do not fund solutions. They fund solutions that are necessary.

No problem, no grant - EU funding proposal evaluation context

Proposal tip: No problem, no grant!

The problem section is not an optional part of your proposal. It is what gives context to everything else. It defines:

🎯 Why your project exists

💡 Why your innovation matters

📊 Why your impact is relevant

Without a clearly defined problem, your solution has no reference point.

The hidden trap in EU templates

⚠️ Now here is the trap.

Some EU funding templates do not explicitly ask for it. The EIC Accelerator Short Application (2026) is a clear example. There is no section asking to describe "The Problem”.

What this actually means

🚫 Do not get misled.

This does not mean the problem is optional.

It means the evaluator expects you to integrate it.

Because every key question in the template depends on it:

📈 “Improvement vs existing solutions” → compared to what?

📦 “Market opportunity” → driven by which unmet need?

🤝 “Customer value proposition” → solving which pain?

If the problem is not explicit, the evaluator has to reconstruct it.

⏱️ Under time pressure, that rarely works in your favour.

A simple example

🧠 A simple example. Imagine a project proposing:

“A new composite material that increases turbine blade resistance to high temperatures by 40%.”

It sounds advanced. Even breakthrough. But without a clearly defined problem:

❓ Why is temperature resistance a limiting factor today?

❓ What fails in current turbine blades?

❓ Where does this constraint actually impact operations or cost?

The innovation floats. There is no urgency. No necessity.

Now add the problem

💥 Now add the problem:

“In concentrated solar power plants, turbine blades degrade under sustained high-temperature cycles, forcing shutdowns every 6 to 12 months for replacement, causing significant energy losses and maintenance costs.”

Now everything changes:

🔗 The improvement has context

🧭 The market has logic

📉 The impact becomes tangible

What you should do

✅ Even if the template does not ask for it:

Define the problem early.

Make it explicit.

Make the rest of the proposal depend on it.

Because evaluators do not fund solutions. They fund solutions that are necessary.

Where Ruthless Evaluator comes in

🧪 This is exactly the kind of weakness Ruthless Evaluator is designed to detect. It does not follow the template blindly. It challenges whether your proposal actually makes sense under evaluation logic.

Better to meet Ruthless Evaluator before submission than inside the ESR.

ruthlessevaluator.ai | ruthlessevaluator.com

Next step

Run an evaluator grade review on the draft

Upload a version, select programme context, and get structured feedback you can act on.

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